Affinity launch official visitor website
Visit East Anglia operates Visit East of England. Supported by some of the most successful tourism businesses in the region it is a consumer and business focussed on delivering a unified tourism voice to East Anglia, under the Visit East of England banner. Visit East of England operates as the Visitor Economy Sector Group for New Anglia LEP and with the LEP has published a Sector Skills Plan.
Affinity were commissioned to deliver an exciting new web presence for VEE which answered the objectives of both the consumer audience and the 1000's of stakeholders across the region.
The project also required the creation of a new brand for ‘Visit East of England’ which Affinity were appointed to design and roll out.
Multiple user personas needed to be catered for from the casual viewer looking for up to date ‘What’s On’ listings to the visitor looking to plan and book a stay in the region.
Affinity also needed to deliver a technical solution which also provided a data management solution to power the site content and feed into other portals.
This needed to allow the compilation and publishing of content from multiple data sources together with a cloud based Data Asset Management tool to allow the client to update information and feed it to both the website and external portals / sites.
Affinity designed and configured the system.