Taverham Nursery Centre

The Approach
Their Social Media pages were previously managed in-house by staff members on the floor, but while the posts had good engagement, we noted parts of the garden centre that were not featured as much, and some channels had little-to-no engagement. As a result, we chose to focus on Facebook and Instagram as priorities and introduced Paid Social activity to help boost their audience.

We began with an in-depth audit of their marketing activity and made recommendations based on market factors and ROI. After that, we assessed their social media pages and close competitors to generate lists of engaging topics, posts, and ideas. From there, we created a set of branded and consistent design templates for their visuals and began planning posts with input from the marketing team. For Paid Media, we focused on retargeting via their existing social audience, website visitors and loyalty customer lists. We then used this data to create lookalike audiences and filtered these by distance from the Garden Centre to maximise local targeting.

The Result
Adjusting the messaging for seasonal products and themes and maximising the Paid Social budget around peak times helped increase audience size and boost interest in their wider product ranges.

• £0.16 Cost Per Click
• 358k Average FB Impressions Per Month
• 50% increase in Reactions