QD Stores

Digital Marketing

Commissioned to develop a full digital marketing strategy to support a new website

QD stores is an independently owned chain of discount retail stores that has a high street presence in many of the larger towns and cities throughout East Anglia and the Home Counties. The company’s website sells many of the products it has in-store and includes a diverse range of products from garden furniture to pet food.

As part of Affinity iMarketing’s long term relationship with QD Stores, the team was commissioned to develop a full digital marketing strategy to support a new website. Affinity developed a comprehensive multi-channel digital strategy encompassing PPC, remarketing, SEO, display advertising and social media.

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262.88% improvement in conversion rate

The Approach
Our strategy initially focused on ensuring the new site was built and structured to be as search engine friendly as possible. In depth keyword research was carried out to make sure that site categorisation and products were targeted at the correct marketing. Ongoing optimisation of Paid Search activity alongside a comprehensive content and SEO strategy have helped to continually grow site traffic, revenue and conversion rates.

The Result

  • 61.36% increase in total traffic
  • 262.88% improvement in conversion rate
  • 485.56% improvement in transactions
  • 367.53% increase in site revenue

With specialists teams within Affinity iMarketing focusing on their key areas of expertise, the multi-channel digital strategy proved hugely successful. The campaign saw a 61.36% increase in total traffic to the website, which resulted in a 367.53% increase in revenue generated by the website.


Affinity have looked after all of the QD Group websites for a number of years and I am delighted that when we went out to tender recently for a major redevelopment of our main ecommerce operations, Affinity were successful in winning the design, website build and online marketing contracts. Always approachable with great levels of customer service, they are a pleasure to work with.

E-Commerce Manager, QD Group
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