QD Stores
Digital Marketing / Paid Services / Paid SocialEngaging new customers and revitalising existing leads
QD Stores is a well-known high-street retailer with locations across East Anglia and the Home Counties. They sell everything from garden furniture to pet supplies, grocery items and more, in-store and online, all at quality discount prices.
Affinity has worked with the QD Group across its brands for many years and has been involved in everything from SEO to PPC campaigns, web development, out-of-home advertising and more. When they began discussing paid social campaigns to acquire new customers and retarget any lapsed ones, we were up to speed on the brand and well-placed to provide support.
2.9m Impressions
49.68% Decrease in Cost Per Sale
18% increase in average basket value
45% increase in new customer acquisition rates
The Approach
Due to their varied product range, store distribution and delivery capabilities, we proceeded with a nationwide campaign on Facebook and Instagram that targeted seasonal trends and popular items. We used audience interests and demographics to best identify the ideal customers and employed pixel processing to determine previous visitors to their site who could be moved further down the purchasing funnel.
The Result
We saw some excellent eCommerce results from these campaigns, particularly around seasonal activity and when promoting savings
- Increased Return On Ad Spend
- 2.9m Impressions
- 49.68% Decrease In Cost Per Sale
Affinity have looked after all of the QD Group websites for a number of years and I am delighted that when we went out to tender recently for a major redevelopment of our main ecommerce operations, Affinity were successful in winning the design, website build and online marketing contracts. Always approachable with great levels of customer service, they are a pleasure to work with.
Richard Sutton, E-Commerce Manager, QD Group
