Digital Marketing / Paid Services / Paid Social

Building brand awareness and boosting customer acquisition

Naturediet is known for healthy, natural dog food and environmentally-conscious practices – they were the first British dog food manufacturer to produce wet food in recyclable cartons! They focus on complete, nutritionally balanced meals, customised to your dog with ingredients sourced in the UK.

It’s all good for your dog and the planet, and they wanted to share that with new customers, so they asked for our help with paid social media campaigns.


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75% Increase in Impressions

75% Decrease in Cost Per Sale

19% increase in average basket value

36% increase in new customer acquisition rates

The Approach
The idea was to increase customer acquisitions and brand awareness by promoting their USPs, so we started by conducting an audit of their current paid social activity. Through this, our expert social media team identified some areas in need of an overhaul and worked out several ways to optimise the messaging and audience.

The Result
After a few months, we saw several improvements across the board.

  • 75% Increase in Impressions
  • 75% Decrease in Cost Per Sale
  • Improved Return On Ad Spend


Affinity have been an outstanding digital partner to Naturediet Pet Foods since the start of 2020. From pitch to delivery they have proved to manage and achieve expectations across SEO, PPC and Website management. The team are enjoyable to work with, highly knowledgeable and efficient. Thanks Affinity for fantastic service and passion!


Emily Williams, Brand Director, Naturediet Pet Foods

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