Janitorial Direct

Digital Marketing / SEO / Outreach

Optimising onsite content for improved SEO

Janitorial Direct has come a long way since its origins as a carpet cleaning company and is now dedicated to offering domestic, commercial and specialist cleaning supplies to a range of customers.

From hospitals to pubs, hotels, nursing homes, schools, nurseries, factories and many more, their customer's needs are wide-ranging and sometimes sensitive, and that's why integrity and honesty are at the core of Janitorial Direct's ethos.



Affinity has long been helping Janitorial Direct with its SEO strategy, and since we all know content is king – providing quality, keyword-optimised content is part and parcel of that.

We began by writing and uploading engaging and relevant blog posts about trending topics and common concerns of the time. The subjects were supported by keyword research and were SEO optimised for search engine indexing. From there, we moved on to the category and service pages by conducting an audit of the existing content and introducing FAQ tables with keyword-optimised copy. This constantly updated content plan is an ongoing part of their SEO strategy and aims to keep their website fresh and engaging.


We have worked with Affinity over many years and have always found them to be a pleasure to work with. With a strong creative team and efficient Account Management and Client Service operations, I have no hesitation in recommending them to other potential clients.


Sue Goodchild, Director, Goodchild Marine
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