G Baldwin & Co

Digital Marketing / SEO / Outreach

Boosting onsite SEO with content tables

Baldwins first opened its doors in South East London over 170 years ago and the store still captures the nostalgic atmosphere of its original store.

Over the last decade, Baldwins has established itself as a world-leading online retailer of natural products. The brand moves with the times, expands its offering in line with loyal customer trends and produces affordable own-brand natural remedies and supplements.



In addition to our existing SEO, email marketing, social media and web design activity, Affinity was asked to support G Baldwin & Co with content for their website to support their SERP rankings. The copy strives to help improve onsite SEO and increase their SERP positioning, so we began with keyword and common question research relating to the specific categories or products, and then crafted copy with those in mind. From there, we implemented a dropdown content table which allowed users to explore these common questions and queries relating to the products they were viewing. This format allowed for the best use of space on the page and reflected G Baldwin & Co’s desire to inform and educate their customers.

This ongoing project works with the continued SEO development to help their SERP position and Domain Authority grow.


Physical Company have worked closely with Affinity across a variety of marketing disciplines for many now. Affinity work to retain and improve Physical Company’s presence in the highly competitive health and fitness marketplace and have achieved some fantastic results. Both approachable and able to go above and beyond a brief, we can confidently recommend Affinity to other clients.


Philip Lawlor, Marketing Manager, Physical Company
Physical Co - Logo

Interested? Want something similar...    Let's talk - get in touch today

Connect With Us

Related Work