Cherry Lane Garden Centres are the UK's only Value Garden Centre, with locations throughout East Anglia, Yorkshire and the Midlands
They represent a new wave of specialist horticultural and leisure retailing, and as part of the QD Group, Cherry Lane are committed to offering the best value as a matter of course. Expert staff and buyers ensure that quality and stock throughout the year are consistently high, and the team is constantly striving to source new products to meet your every need. Established in 2001, Cherry Lane offers great product ranges online so that customers can benefit from their great prices anywhere in the UK.
Affinity Advertising has worked with the Cherry Lane brand since its inception. We are responsible for strategy and planning, overall budgeting and media planning, design of all instore point-of-sale collateral, consumer literature, outdoor advertising campaigns such as billboards, bus posters and mail, store events, and targeted promotional campaigns aimed at promoting horticulture within local communities, and more.
Affinity has helped the Cherry Lane store estate achieve impressive expansion targets across the UK over the last decade and continues to help build the brand as they expand further.
Affinity have looked after all of the QD Group websites for a number of years and I am delighted that when we went out to tender recently for a major redevelopment of our main ecommerce operations, Affinity were successful in winning the design, website build and online marketing contracts. Always approachable with great levels of customer service, they are a pleasure to work with.Richard Sutton, E-Commerce Manager, QD Group