Billi UK

Digital Marketing / SEO / Outreach

The cup was only half full for this instant tap supplier

Billi is a large-scale manufacturer and supplier of instant water systems. Their products cover chilled, sparking, boiling and filtered water and come in a range of styles to suit any space.

The Affinity Outreach and SEO teams were tasked with making a splash in the instant tap market by helping to build brand visibility and improve the DA against their more well-known competitors.

  • Excellent DA growth
  • Minimal Google Update Impact
  • 100% outreach success rate
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The Approach
For Billi, we took a holistic approach to audit the whole site for SEO and put an outreach plan in place to target a range of suitable websites and businesses. As a commercial water supplier, it was a tricky market to explore, so we had to be creative with the content subjects and careful with our targeting options to ensure all the host sites were valuable.

The Result
Across a twelve-month period, we were able to achieve a 100% success rate in outreach activity, raise their organic search traffic to a healthy, sustained level, and achieve a 32% increase in their overall Domain Authority.

The regular disavowing of toxic links kept the authority on the rise, and the votes of confidence from all the hosting sites ensured things kept growing.

  • Domain Authority increased by 32%
  • Minimal impact and rapid recovery from Google Updates
  • Significant growth when compared with their competitors.

Affinity have been an outstanding digital partner to Naturediet Pet Foods since the start of 2020. From pitch to delivery they have proved to manage and achieve expectations across SEO, PPC and Website management. The team are enjoyable to work with, highly knowledgeable and efficient. Thanks Affinity for fantastic service and passion!

Emily Williams, Brand Director, Naturediet Pet Foods

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