Barnham Broom
Digital Marketing / Paid ServicesBarnham Broom is a renowned country hotel and golf club located in the midst of the beautiful Norfolk countryside. Ideal for short breaks for business or pleasure, in a peaceful location and just a stone’s throw from the quaint yet cosmopolitan capital of the east; Norwich.
Affinity commenced management of Barnham Broom’s PPC activities in December.
Our brief was to introduce a targeted PPC campaign to grow awareness of Barnham Broom and its facilities as a whole whilst boosting golf memberships; visits to the brasserie; gym memberships; and use of the spa and treatments.
The key was to focus on encouraging people to view Barnham Broom as a club and use a multitude of services on a regular basis.
9% of all traffic to the website
amount generated by PPC
227% Increase in traffic
compared to the previous year
14.08% Conversion Rate
6% Increase on the previous year
The Approach
Due the location of the hotel and the services offered, we were tasked with targeting different services to different catchment areas within the East Anglia region.
We therefore introduced advanced location targeting and radius targeting limitations to ensure we were only reaching the desired audience, making best use of the click budget.
We also introduced Dynamic campaign targeting to reach the highest level of targeted users at the lowest possible cost.
Results were to be tracked on a lead generation basis.
The Result
During the course of the year, PPC generated 21,834 sessions. This equated to 9% of all traffic to the website; a 227% increase on the previous year.
- Leads generated via PPC increased by a whopping 222% year on year.
- The lead conversion rate sat at 14.08%; a 6% increase on the previous year.
To continue and build upon this success, Affinity iMarketing continues to refine yet grow the Barnham Broom PPC account to ensure it continues to be a successful source of lead generation.
Used this Top 100 web agency when re-launching a web-site. Now, 15 years later, having started a new company and needing to upgrade to a more highly responsive site for our fast-growing start-up, Affinity was our natural first choice. And a great decision they were too – on time, on budget and generating excellent sales. Thanks guys and gals.
Martin Harvey, Managing Director,Muck Munchers
