G Baldwin & Co

eCommerce / Magento / B2C
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Magento 2 website for London's oldest herbalist

Baldwins first opened their doors in South East London in 1844 and are now located on  Walworth Road where the store still captures the nostalgic atmosphere of its original store.

Over the last decade Baldwins have established themselves as a world leading online retailer for natural products and when they were ready to have a new Magento 2 site built Affinity were trusted to undertake the project.

Learning from the previous site it was essential to provide users with an intuitive, responsive and content rich experience. This site also needed to integrate with Baldwin's Khaos Stock Control system - something when the build commenced had not been achieved before.

Affinity have also built a Japanese version of the site for this growing overseas market.

The new site is proving to be a success with record order levels now being received.

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