A complete organic social media service
Arnolds Keys has been in the property game for years and is one of the largest independent estate agencies in Norfolk. They have offices across the county and pride themselves on dedicated team members with unrivalled local knowledge. From Residential sales and lettings to commercial opportunities and agricultural trade, they offer a complete property service supporting Norfolk with specialist expertise and experience.
Affinity has worked with Arnolds Keys for several years, so in the wake of our brand refresh partnership, we were happy to support them through a range of marketing activities, including management of their social media channels.
Our specialist social media experts began with an audit of their social media channels, including Facebook, LinkedIn, Twitter and Instagram. We also assessed what their competitors were doing in the fast-paced residential market. From there, we proposed a strategy and schedule that maximised their local knowledge, made the most of their community dedication and advertised their property portfolio. We facilitated the organic social media output, managing each channel with curated content tailored to each platform to drive engagement among the target audience within the local community.
In addition to that, we helped them streamline and solve several internal issues by:
- Regaining platform access
- Providing social media training to staff members
- Structuring and streamlining their posting schedule
- Supporting their internal marketing team.
Working with Affinity has been a very rewarding experience, with very capable, accessible and creative people looking after our account.Jan Hytch, Partner