Anglia Tool Centre

eCommerce / Bespoke
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Anglia Tool Centre is a division of the Ridgeons Group

Ridgeons have been in business since 1911 and are now the largest independent Family Owned Timber and Builders Merchant in the Country, supplying materials for building homes.

The Anglia Tool Centre brand specialises in Power Tool sales and Affinity have been their digital partner since the inception of this division. The 3rd generation of the site has recently been launched to ensure ATC continue to be at the forefront of this competitive online market sector.

The site is fully responsive with a highly customised content management system allowing the client full control over product management, special offer promotions and email marketing. The site integrates with the company’s back-office stock control and administration systems. With telephone sales consultants able to access the site through secure logins to a dedicated telephone order processing suite, together with carefully monitored conversion rate optimisation - Anglia Tool Centre’s eCommerce operation is a sophisticated example of a sector-leading online trading operation.

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Affinity assisted in the launch of Anglia Tool Centre’s first ecommerce operation back in 2006 and have continued to support and assist us in becoming one of the UK’s largest online power tool retailers in UK. Affinity continue to advise and assist with further developments to the website and I wouldn’t hesitate to recommend them to others.

Ian Thacker, Manager, Anglia Tool Centre
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