Abbey Labels

Digital Marketing / Outreach

Increasing organic traffic with combined SEO activity

Abbey Labels are all about the facts – their reputation is built on it, and their supply range, quality, expertise, resources, and capabilities all prove it.

The Affinity SEO and Outreach teams have worked with Abbey Labels for years to boost their visibility and ensure they made their mark in the competitive labels, stickers, and product packaging markets.

  • More consistent DA than half their competitors
  • Minimal impact concerning Google Updates
  • 117% outreach success rate
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The Approach
As well as working on a website rebuild and advising on functionality, the SEO and outreach teams decided to focus on improving onsite SEO and gaining valuable backlinks to the Abbey Labels site.

We worked methodically to reduce the Toxic Link score through regular disavowing, gain high DA relevant backlinks and prepare for google updates to minimise impact.

The Result
With many high-profile and popular competitors, Abbey Labels may not have the highest DA, but they certainly have one of the most consistent. Against their competitors whose DA seemed to waver, we were able to maintain a consistent level throughout the Google Update and see an increase in authority following it. We were able to gain valuable links for Abbey Labels every month, resulting in a 117% success rate. Plus, the average host DA was over 35% higher than Abbey’s own, meaning they were seen to be more authoritative and trustworthy by Google’s spiders.

  • Consistent Domain Authority
  • Increased authority after the Google Update
  • 196% growth in organic search traffic

We have worked in partnership with Affinity Agency since 2006 and always found Affinity to be professional, pro active and easy to deal with. I would not hesitate to provide a glowing reference for Affinity Agency.

Ian Thacker, Manager, Huws Gray
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