Delivering actionable insights for your online performance
Knowledge is power, so knowing your customer behaviour, your website pain points, and your customer purchasing journeys can be a powerful tool for your year-on-year performance.
Our optimisation services can help you effectively engage customers, leverage your team and effect change that delivers results.
While tools like Google Analytics can deliver valuable information about your website, demographics and user behaviour, the time and skills needed to analyse the information and turn the data into actionable insights is a common roadblock. Our insights experts can help with unique diagnostic technology and indepth behavioural research.
Our three-step approach
- 1. The assessment
We do a deep dive into your business, analytics, operations, and user journeys.
2. The analysis
We take the preliminary assessment information and identify any areas that could be improved and any critical touchpoints.
3. The actions
We lay out the actionable insights we have gathered in order of importance to help you prioritise resources and improve your business and user experiences.
We provide in-depth User Experience (UX) and Insights audits depending on your needs, and we’ll work with you to uncover how you can achieve stronger digital interaction and improved online performance.
Our professional analysts can:
- Pinpoint your strengths and weaknesses.
- Gather data on your customers’ behaviour.
- Tailor the projects to your needs and obstacles.
- Conduct top-quality analysis to deliver actionable steps.
For technical analysis, a yearly audit of your site performance or support working out your pain points, our UX and Insights experts are here to help. Contact us today to start transforming your online presence with an Insights and UX Audit.
As our traditional mail order sector business continues to change the importance of our digital channels grows daily. Ecommerce is a constantly changing environment and a partner like Affinity who are agile, flexible, experienced and knowledgeable within their field is essential to our continued success.Frank Keenan Managing Director Marshalls Seeds