Conversion Rate Optimisation (CRO)

Improving customer value with Conversion Rate Optimisation

We all know the path to checkout is not paved with gold. Sometimes it zigs, zags or loops back and disrupts a customer from their goal so much that it loses a conversion. Adopting a process of analysis, testing, and refining your website with CRO is the best way to prevent this and maximise your conversion potential.

Our dynamic CRO team is ready to help optimise your site and make your customer’s journeys seamless.

Our experts understand that no project is the same and work to tailor each approach to your needs, industry, and marketplace. We also make the most of the tools available, and our custom-built ‘Prioritizer’ tool can quickly identify poor-performing areas by device type and deliver results in priority order.

Ongoing developement and optimisation
We believe that CRO is more than just a one-and-done activity, it’s an ongoing dedication to increasing efficacy and value to make the heart of your business function in the most optimal way. What’s more, our familiar faces and in-house specialist CRO team will be there every step.

Some of what we do:

  • Bespoke, tailored CRO accounts.
  • Testing and testing again with our three-step approach.
  • Application Health Checks via extensive audits and exhaustive tracking.
  • Channel performance analysis to determine user types and where they come from.
  • Overall site performance benchmarking to gain an independent perspective of performance and identify specific areas of opportunity.
  • Build USP & Trust Visibility Observations.
  • Combine Behavioural and Analytical metrics to take a wider view of the business challenges.

Contact us today to see how our unique diagnostic technology and investigative methods can ensure your conversion potential is optimised, your customer loyalty boosted, and your website is working in the way you need it. Or explore our case studies for examples of our recent work.

Get In Touch
Conversion Rate Optimisation (CRO)

Used this Top 100 web agency when re-launching a web-site. Now, 15 years later, having started a new company and needing to upgrade to a more highly responsive site for our fast-growing start-up, Affinity was our natural first choice. And a great decision they were too – on time, on budget and generating excellent sales. Thanks guys and gals.

Martin Harvey Managing Director Muck Munchers

CRO Case Studies

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