We Do


The Glue That Keeps Your Website Converting

User Experience is not an afterthought – it’s the glue that keeps your website, conversions and branding working the intended way.


We’re Experts In…

User Experience (UX)

With a data-led attitude, an expert in-house team and experience optimising the User Experience for companies of all shapes and sizes, our Award-Winning UX service is just what you need.

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Conversion Rate Optimisation (CRO)

Our in-house Conversion Rate Optimisation specialists, bespoke accounts and unique investigative tools are ideally placed to maximise your conversions and make your customer’s journeys seamless.

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Insights Audits

To uncover what your customers value, truly optimise your site and discover actionable insights for your platforms and devices, our in-depth User Experience (UX) and Insights audits are here to help.

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How Can We Help…

As a complete User Experience Agency, we are committed to helping businesses of all sizes analyse and refine their website to meet the complex needs of their customers.

Our Award-Winning UX team and in-house CRO and Insight Audits specialists will be there every step of the way through in-depth analysis, data assessment, customer behaviour evaluations and more. All to offer you recommendations and actionable insights to maximise conversions and transform the online journey into an optimal experience.

Get In Touch

Affinity assisted in the launch of Anglia Tool Centre’s first ecommerce operation and have continued to support and assist us in becoming one of the UK’s largest online power tool retailers in UK. I wouldn’t hesitate to recommend them to others.

Ian Thacker, Manager, Anglia Tool Centre
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Always available on the end of the phone and willing to help, it’s a pleasant change to work with an agency that really wants to understand your business and help make it successful, we feel we are in very safe hands!

Richard Braybrooke, Mail Order Online Manager, Harrold Horticultural
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Our relationship with Affinity goes back over 10 years. They answered a brief which many other agencies were unable to answer and delivered a highly customised and sector changing website. Over the last decade they have continued to support us and redevelop our site to maintain our market leading position. I would highly recommend them.

David Cooper, Director, Curtains, Curtains, Curtains
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