Direct
Placing your message right in your customer’s hands
Connecting directly with your audience without a middleman is no quick feat. Our direct marketing specialists work with you to reduce the potentially intense labour requirements and identify the best way to communicate with your customers.
Highly targeted marketing campaigns are incredibly effective, and that’s where we excel
Be it postcode-specific leafleting or retail footprint mailouts, our experts have the skills, connections and time needed to help you make your mark.
Quality relationships
We’ve cultivated connections with several media companies, door drop specialists and distribution corporations across the country to ensure our coverage opportunities are comprehensive and of the quality needed to reach your target market.
Innovative targeting and organisation
Through combined postcode targeting and exploration of the retail footprint catchment area, we can ensure you’re getting in touch with customers in the right location to make the most of your brand.
What’s more, our Direct Marketing experts have done this time and time again, so you can leave it all with us. From the research to the mapping, creative, print, delivery, and organisation, we’ll take care of it all to give you the time needed to focus on the bigger picture.
Expert creative
If you need top-quality creative designs and print-ready production, look no further than our expert designers and artwork professionals. They have years of experience generating print designs for industries including agricultural, garden centres, retail stores and more. With the skills and knowledge they have, your direct marketing materials will be well in hand.
Campaign assessment
Knowing the value of your marketing efforts is paramount, so we’ll work with you to assess each direct marketing campaign. Be it through footfall counters, customer surveys, in-store feedback or year-on-year reviews, we want to help you get the most out of your direct marketing activity and learn what we can for the future.
Working with the teams at Affinity has always been a pleasure. Their ability to grasp and interpret a brief and to ensure it is delivered efficiently and cost-effectively means I can have confidence that our work is in good hands. As a client it is essential that communication channels with our supplier partners during a project are detailed and timely and I am pleased to report that our Affinity Account Management team deliver admirably in that respect.
Helen Clayton Brand Manager Johnsons Seeds