Supporting creative and strategic branding development
Your brand is the platform on which all your marketing efforts are based, so it stands to reason that it needs careful consideration and development. Our expert branding team have been supporting local, national and international brands to develop their offering for decades, so you can be confident in our recommendations.
We are the brand development experts
Using a carefully considered combination of creative knowledge, customer insights and marketplace research, we can help you make your brand impactful, suitable and marketable across the board.
Your brand has endless potential for your business, but are you actively leveraging it to increase your market share? We can help you make the most of your brand and deliver valuable building blocks to support your marketing and communications activity. From logo design to web development, launch materials and more, we can help your brand take off or just give it a bit of TLC for the future.
Face-to-face communications and meetings are where insights and ideas come to life. Through an on-site or off-site brand workshop, we can help you refine your initiatives, stress test ideas, and further develop your branding in a collaborative way.
Consistency is key when it comes to brand communications, so having defined Brand Guidelines for both internal and external comms makes sense. These documents include everything from the brand tone of voice to the brand colours, preferred messaging, audience information and more.
This brand toolkit is invaluable for making sure your branding is consistent for your customers and helping your employees feel informed and engaged with your vision. But brand goals and directions change and develop over time, so we advise you to keep your guidelines fresh to allow you to respond quickly to opportunities in a unified manner.
Brand strategy & implementation
Our strategic planners are focused on helping you find ways to increase your brand impact through highly targeted activity and advertisements. With experience across diverse sectors, including financial services, retail, FMCG, travel, agriculture, manufacturing, and non-profits, we are well-placed to drive increased engagement and awareness with your target market.
Your brand isn’t only shown in your ads though – your identity and branding should come through in all your communications, including product packaging, stationery, your office and more. Our teams of creatives can ensure consistent messaging and cohesive branding across every phase of your development.
What’s the use of all this if you can’t recognise the impact you’re having? To help you uncover the value and understand the ROI of your branding activity, we can help you set measurable goals and benchmarks for awareness. We’ll then track these by utilising online analytics, consumer forums and ‘dip tests’ to measure a shift in brand performance over time.
Affinity’s ability to integrate our digital and offline marketing with creative concepts has resulted in a relationship which has lasted over 10 years. Bringing a complex product offering to life is never easy and yet Affinity have continued to produce compelling campaigns which communicate effectively and bring FSI’s products and services to life.Sally Wotton Marketing Executive FSI