Making connections with your target market

Reaching new markets and audiences has become significantly more accessible in recent years, but traditional advertising activity remains a strong method of communication. Whether it be TV ads, local press, out of home or more, there’s value in your multi-channel advertising efforts, and we can help you maximise it.

Our experience and cultivated industry relationships mean we’re experts at what we do

Every good advertising campaign begins with a goal. From launching new stores to increasing sales in a particular market, we start by assessing your targets and evaluating which advertising methods best suit your needs.

TV, VOD & Radio
There’s little that builds brand loyalty and familiarity than TV and Radio advertising. They’re both valuable methods of communication which can help share your brand voice and encourage more customers with ease.

We’ve stayed at the forefront of the TV digital revolution by partnering with innovators, including the SkyAdSmart digital TV platform and ITV X to deliver highly targeted VOD campaigns, and we have a long-standing relationship with local and national production and management teams. We can also support your end-to-end media planning and buying to ensure a smooth delivery from start to finish.

Radio is a more intimate channel that’s ideally suited to brand loyalty and local communications. We’ve curated relationships with a range of local and regional stations to ensure your ads, competitions and sponsorship deals cut through the noise and meet your ideal target market.

From local community publications to the international press, print marketing is part and parcel of our advertising efforts to help you gain more recognition in your targeted area. Plus, when combined with digital marketing, the highly focused content can help grow urgency through increased brand touchpoints and boost your sales.

Outdoor / OOH
Out-of-home advertising delivers a combination of local targeting and brand impact. It’s a way to raise your brand profile, disrupt local knowledge and share valuable brand information. Whether you’d like to explore billboard advertising, bus wraps, digital screens and more, we have the experience and connections to help.

Media planning
We all know that planning an advertising campaign is no quick job, and while TV shows may make it look straightforward, there are a lot of considerations, research and methodologies to explore. To ensure you’ve investigated all avenues, are getting the best value advertising and have someone overseeing from start to finish, why not partner with us to explore the opportunities on offer?

Get In Touch

Affinity’s ability to integrate our digital and offline marketing with creative concepts has resulted in a relationship which has lasted over 10 years. Bringing a complex product offering to life is never easy and yet Affinity have continued to produce compelling campaigns which communicate effectively and bring FSI’s products and services to life.

Sally Wotton Marketing Executive FSI
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