We Do


Website Development

At Affinity, our experience has resulted in the design and deployment of eCommerce solutions that transact millions of purchases each year. This means we can advise you on the gains (and the pitfalls) of launching a new or refreshed eCommerce website. With a focus on our ability to deliver growth and provide ongoing support to your business, we’re ready to offer our expert advice and specialist skills to help you flourish.


We’re Experts In…

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We are a top UK Magento Agency and our expert developers are well-practised in the creation, development and deployment of many open-source eCommerce websites.

We’re proud to be one of the best and are ready to help you expand, customise or begin your Magento eCommerce journey.

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With the right guidance, Shopify can truly offer multi-channel, enterprise eCommerce with seamless integration opportunities and enhanced user experiences.

From entry-level to enterprise, our Shopify Experts can assist you with new sites, improvements, replatforming and more across Shopify standard, Plus and Advanced.

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WooCommerce is the open-source, customisable eCommerce platform built on WordPress. Its familiar CMS and configurable nature make it ideal for small to large-sized online merchants.

No matter if you’re an existing WooCommerce user or are interested in introducing shop functionality, our WooCommerce experts are here to help.

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For increased control and functionality, bespoke eCommerce platforms are the solution. With more than two decades of experience, our expert team can help your site work for you.

With expertise in Laravel and valuable insight into coding, security and authentication requirements, building a robust, scalable platform with our experts is painless.

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Systems Integration

We are specialists in integrating websites with your software platforms and ERP systems to ensure that the seamless links are providing full functional access as required online.

From CRM to ERP, stock control and more, our integration experts can make the whole process as painless as possible and help your website function as needed.

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Website Replatforming

For improved growth and a more optimised customer experience your business, moving eCommerce platforms might be necessary. With experience across platforms, we can offer insights and advice.

Our experts will consider your needs and desired website functionality to make informed recommendations on the next steps.

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A good strategy is the foundation of any eCommerce project, and our expert consultants and strategists can develop a plan which best suits your needs.

Through data-led investigation, consumer behaviour assessments, UX consideration and more, our experts can help you lay out an eCommerce strategy that best works for your property.

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eCommerce Marketing

Our award-winning marketing services grant you access to a wealth of expertise to help support your eCommerce offering and customer relationship management.

Our in-house team of marketing strategists, creative designers, content creators, SEO experts, social media gurus and PPC analysts have a wealth of experience in helping our clients reach their goals.

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Magento Support and Maintenance

All eCommerce sites require regular maintenance and security patching to keep things running smoothly – this is particularly relevant with Magento sites.

Affinity offer a rolling Magento Support and Maintenance Program to achieve just this. The program will support merchants and give them priority access to our experienced UK based Magento Support Client Services Team and Magento Technical Developers.

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How Can We Help?

We operate with a consult, advice and action mindset as we’re driven by data and your requirements.

That’s why we start by assessing your current offering.

We consider:

  • The scope of functionality required
  • Back-end office
  • Payment processing
  • EPOS
  • Stock Control integration
  • Security and compliance.

After the consideration and consultancy period, our experts will make recommendations to help you meet your eCommerce goals, be they expanding your offering, commissioning a new site, additional functionality or improved integration.

With decades of experience and sites with millions of transactions behind us, we have the skills and knowledge needed to deliver valuable insights and help your business move to the next level.

Existing eCommerce Support

Our in-house development team have years of experience across multiple eCommerce platforms. So, if you find yourself in need of some replatforming support, in-depth customisation or comprehensive development of your existing eCommerce operation, our specialists have the skills to make it smooth sailing.

Get In Touch

Affinity assisted in the launch of Anglia Tool Centre’s first eCommerce operation and have continued to support and assist us in becoming one of the UK’s largest online power tool retailers in UK. Affinity continue to advise and assist with further developments to the website and I wouldn’t hesitate to recommend them to others.

Ian Thacker, Manager, Anglia Tool Centre
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Always available on the end of the phone and willing to help, it’s a pleasant change to work with an agency that really wants to understand your business and help make it successful, we feel we are in very safe hands!

Richard Braybrooke, Mail Order Online Manager, Peter Beales
Peter Beales

Our relationship with Affinity goes back over 10 years. They answered a brief which many other agencies were unable to answer and delivered a highly customised and sector changing website. Over the last decade they have continued to support us and redevelop our site to maintain our market leading position. I would highly recommend them.

David Cooper, Director, Curtains, Curtains, Curtains
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