Digital Marketing

Search Engine Optimisation

Increase converting traffic and maximise your presence online

Search Engine Optimisation (SEO) and its essential place in your website development and customer prospecting hasn’t changed, but the number of moving parts and competitors has and will continue to do so. From Keyword Research to backlinking, copywriting to on-page optimisation and more, it’s not a quick job – in fact, there are over 200 ranking signals Google use when analysing a website.

Our experts can take care of it all for you with professional SEO services and bespoke optimisation strategies.

We’ll monitor search trends, check link profiles, assess site speed, act to reduce the impact of Google Algorithm updates, and much more to help your site show up where it matters.

Using an Assess, Identify, Action approach, our team will start with an SEO Audit which assesses the current search engine ranking positions (SERPs) and the level of SEO already on the site. We then identify areas of possible improvement, from keywords to copywriting and more, before actioning everything to ensure Google’s spiders can find and index your site efficiently.

In addition to the above, we provide the following SEO Services to ensure your site can run with the best:

  • Competitor analysis
  • Backlink analysis
  • Keyword gap analysis
  • Mobile optimisation
  • User experience assessment
  • Site speed monitoring.

From one-off optimisation to more detailed monthly SEO retainers, we can tailor our packages to your requirements and help your website reach your ideal customer faster. Check out what our customers have to say in our case studies and testimonials for more information or get in touch today.

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Search Engine Optimisation example of professional SEO services

We have worked in partnership with Affinity Agency since 2006 and always found Affinity to be professional, pro active and easy to deal with. I would not hesitate to provide a glowing reference for Affinity Agency.

Ian Thacker, Manager Huws Gray
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Our Services

SEO Audit

Our SEO audits conduct deep-level site analysis that uncovers areas to accelerate your online presence.

Keyword Research

Market research focused on intent-driven searches that aligns the right audience to our targeted SEO work.

Link Building

Earn authority and trust in the search ecosystem with high quality links.


User focused copy with a consideration of technical SEO structure and format.

Technical SEO

Website architecture that provides a solid basis to grow rankings within search engines.

Algorithm Recovery

Recovery programme designed to rebuild trust & visibility from a manual penalty or algorithm change.

SEO Case Studies

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