Paid Social Media Services

Supercharge your marketing with our paid social media services

The secret sauce to a successful marketing campaign is to be where your customers are at the right time, solving the right problem. And considering more than half of the world is on social media in some form, e-commerce and lead generation businesses must prioritise paid social as part of their marketing mix.

We are the paid social experts who can help you maximise your return on investment

Paid social media advertising allows you to reach various segments of your audience (even if they don’t follow your socials) with targeted messaging at particular levels of the purchasing funnel. So, whether your goal is to increase awareness or convert a smaller segment to purchase, we can help you devise social media advertising campaigns that work.

Research and planning
Before we begin strategising and planning, the Affinity social media experts will conduct in-depth research into your audience to identify buying behaviours, preferred channels and other demographic insights.

Strategy and Monitoring
The next step is to use this knowledge to devise your paid social strategy and find optimal ways to reach your buyers. Be it trending topics, cultural milestones and events or industry occasions, our content experts will craft ads, campaigns and audience profiles that are optimised to convert users into finding out more about your product or service.

We’ll recommend different audience targeting methods to reach users at all stages of the buying journey, use a blend of ads to uncover optimal formats, and consistently review and assess performance.

At Affinity, we’re all about data-led developments, so we’ll spend time monitoring what works and make continuous improvements that’ll leave you with highly optimised ads and campaigns that are constantly evolving and converting.

Give our testimonials or case studies a read to find out more about our expert social media marketers, or give us a call today.