We Are

Our Social & Environmental Impact

We’re doing our part to make the world a greener, more inclusive place

The global social, ecological and discriminatory challenges of the day are too big for any one company to fix, but we’re committed to helping the environment, our communities and each other where possible.

That’s why we strive to use organic, recycled, ethically, and locally sourced materials for our in-house and client work. And we try to promote an environmentally friendly, plastic-free workplace. We also use regional companies to support the local economy while reducing our carbon footprint, and we support local charities and events.

We do what we can. And we’re always keen to do more.

See what we’ve been doing

At Affinity we aim to make a positive long-term contribution to society and the environment. We’re committed to making the necessary changes that will benefit the wider world, and to encourage progressive change in our own communities.

Max Edwards, Group Managing Director
Max Edwards

Who We Are Supporting

Bonsai Growing

We have a winner in the Bonsai Growing competition…

£70 Donated To The Nick Alexander Memorial Trust

After a tense and closely run competition, Max has been crowned the victor with his beautiful little Bonsai (the only one that actually survived the whole year). He’s donating his £70 winnings to The Nick Alexander Memorial Trust, who donate musical equipment to community groups and small charities across the country.

Norfolk YMCA

Our Charity of the Year is the YMCA


We have a charity of the year which we help and do pro-bono work for – this year we‘ve chosen the YMCA. Not only do they unlock the potential of young people throughout the community, but they also provide much needed accommodation and support to the most vulnerable people in our county. They do so much for others, that we’re honoured to be able to help them.


Toilet Twinning

We have twinned our toilets

Toilet Twinning Logo

We’ve twinned our toilets with ones in impoverished countries, helping to funds access to clean water, hygiene, education and basic sanitation. We even have a certificate hanging in the throne rooms!


All new starters get a goat donated in their name


A hardy goat is the gift of sustainability, which means fertilizer and food for families—especially those living in areas that cannot support less-durable critters. The goats are provided fully vaccinated and are guaranteed to be fit and healthy, allowing their new owners to earn a living from the milk, manure and kids.

Ernies Zero Waste Shop

All our sanitary & cleaning products are eco friendly

Ernies Zero Waste Shop Logo

We have sourced plastic free environmentally friendly versions of all our sanitary needs from ‘Ernies Eco Store’ locally based in Norwich.

Who Gives A Crap

Who gives a crap? We do…

Who Gives A Crap Logo

We exclusively use Who Gives A Crap toilet paper in the office. They’re made entirely from environmentally friendly materials and 50% of their profits go to helping build toilets for people in need. Over £1.5 million has been donated so far, and we’re proud to play our small part in that.

Blue Bear Coffee Co

We’ll serve you Blue Bear Coffee

Blue Bear Coffee Co Logo

Blue Bear is committed to maintaining a slavery free supply chain, specifically sourcing its coffee from independent farmers across the developing world.

Get in touch if you have a charity or business in the local area you think Affinity could help…

Where we are making a difference

We plan on making a difference locally, nationally and internationally by supporting and working with organisations all over the world…

Blue Bear El Salvador
Blue Bear Brazil
Who Gives a Crap
Blue Bear ethiopia
Oxfam Afganistan
Toilet Twinning Pakistan
Ernie's Zero Waste Shop

We’re all part of the same society, the same community, and the same planet. That’s why it’s so important to us to support the places that we call home.