User Experience (UX) Research
The only source of knowledge is experience.
You can drive all the available traffic in the world to your website, but if your visitors are less than happy with their experience then you could be missing out on a huge portion of potential revenue. Today’s internet users are savvy, they know what they want, and they have a low tolerance threshold when it comes to product or website flaws. Whether your site’s priority is e-commerce or lead generation, understanding and perfecting the user experience is key to the on-going success of your online operations.
Affinity’s approach to user experience research relies on a trialled and tested formula of mixing both qualitative and quantative research. We can provide either an on-going, fully holistic user experience management service; as well as deliver one-off projects and UX consultancy for your organisation.
UX Lab Testing
Our user experience labs have been specially designed for valuable UX research. The state-of-the-art labs help give an insight into the users’ thought processes when completing a digital task. From eye tracking and session journey recording, to fully-equipped conference rooms for running focus groups - there’s very little that our labs won’t capture about your website’s users and their own unique experience of using your website and its services or products. All of the insights we gain are analysed, compiled and shared to you in meaningful data, which you can use to transform your business and website into a highly competitive, game-changing brand.back to top
Heat mapping is incredibly useful for identifying where users click or hover their mouse, but it lacks the ability to answer one all-important question: which elements of your site do your users really look at? Our eye-tracking solution, which is a crucial element of our UX lab, accurately tracks the eyeball movements of your subjects, allowing us to identify stand-out elements on websites. Where should that promotional offer really be placed? Is there a particular sentence or line of text on which users focus their attention? Eye tracking is the only solution for answering these key UX design dilemmas.back to top
User Experience Audits
How effective is your mobile functionality? How much revenue are you losing each month from your online checkout? What is your true user conversion rate and which customers are your most valuable? What do customers really think about your product offering? An Affinity UX audit will provide you with all of this information and more. But we don’t just tell you what’s not working – we tell you how you can rectify it. Our talented designers and UX experts can create mock-up designs of potential site updates that we believe will help improve your overall conversion and help increase user engagement based on sound, objective data; as well as provide you with valuable customer feedback about your products or services.back to top
User Journey Analysis
Ever wondered how a typical user interacts on your website? Affinity’s approach to user journey analysis will provide you with the answer. Our session recording software allows us to monitor users in real time as they navigate through your website on their mobile, tablet or desktop computer. Meanwhile, our in-house analysts can delve deep into your Google Analytics data to determine the most common navigation paths that users take through your website – carefully assembled, this data allows us to draw up a picture of a typical user journey, which we can compile for you in an easy-to-understand form. The information can help you to better understand your users, the role your website plays in conversion, as well as help you to tailor your website for the best possible user experience.back to top
Focus Groups & User Research
Sometimes all the quantative data in the world won’t answer this burning question: why don’t some users purchase my product or sign up to my service? This is where our focus groups come into play to bolster your other UX activities, as we question users as to why they abandoned your site and what they didn’t like about it. Affinity can locate and recruit a targeted and highly relevant set of focus groups based on your core demographic, and ask them to share their subjective thought processes and opinions. Likewise, we can also introduce unobtrusive feedback and research pop-ups onto your website during various stages of the user’s journey, and collate a regular stream of valuable feedback.back to top