Strategy & Planning

Strategic Marketing

Markets; customer needs, technology and the economy are ever changing landscapes. Our teams of experts are on hand to help you navigate these; working collaboratively to set your short; medium and long term strategies; address challenges and spot opportunities.

Channel Planning

With extensive experience across multiple media; we can help you plan the best marketing mix across channels to meet your objectives and deliver better commercial returns. If you have established channels; we'll make sure they are working hard and help find new opportunities to get them working even harder.

Integrated Marketing & Campaigns

We live in a multi-channel world and it is important to choose the right medium so that you can communicate with your audience in the right space; at the right time. We focus on understanding your market and objectives; working alongside our affinity digital and affinity iMarketing teams to recommend an integrated approach that helps you hit your targets in the most creative and cost effective way.

Customer Profiling

Stepping into your customers' shoes is the best way to discover untapped opportunities and inspire brand consideration. From desk research; online customer questionnaires; focus groups; data modelling; profiling and proposition matching; we can provide an in depth understanding of what makes your customers tick and how you can best serve their needs.


Working with our reliable and expert partners; we can apply multiple research techniques to fully understand your brief and establish key insights consumer or business to business no matter what budget you have.