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Technical SEO: what is holding your website back from being found and where are the opportunities?

Some of the factors assessed within the Technical SEO Audit

  • Title & meta
  • Heading tag structure
  • Semantic tags
  • Alt text/tags – image tags, a description of the image
  • Text/code ratio – ideally code under 25% maximum
  • Errors in the Source Code
  • JavaScript code errors
  • Page Speed – how long each page takes to load, based on what Google expects to see
  • Keyword cannibalisation – more than one page on your own site where the keywords are competing with each other within the search engines
  • Check your site’s robots.txt file – this instructs web/search engine robots how to crawl the site
  • Duplicate content on the website
  • Broken links
  • Readability
  • Check your site’s robots.txt file – this instructs web/search engine robots how to crawl the site
  • Duplicate content on the website
  • Broken links
  • Readability

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