Business Blogging Modules 1 and 2

Module 1: An introduction to business blogging

Start: 10.00    Break: 11.30    End: 13.00


Module 2: The techniques and skills to crafting an engaging blog post  

Start: 14.00    Break: 15.30    End: 17.00

Module 1: An introduction to business blogging 
For those with little to no experience of business blogging, this training seminar is the ideal introduction. This module provides a complete introduction to business blogging and ensures attendees fully understand this area of content marketing and the benefits it provides. 

This blogging training seminar has been designed for business owners and marketing professionals. It provides a guide to business blogging from the basics of what a blog is to how blogging evolved. It covers the differences between a business blog and a personal blog, what makes a good business blog and includes examples of good and bad blogging. As well as this, it covers the benefits of a business blog, the link between social media and blogging and how to measure success. 

What this module covers: 

  • What is a blog?
  • The evolution of blogging 
  • The difference between a business blog and a personal blog 
  • Social media and blogging 
  • The benefits of a business blog 
  • What makes a good business blog 
  • Good and bad business blogs  
  • Third-party blogging
  • How to outreach to bloggers 
  • How to measure the success of your blog 

What will you gain: 

  • A comprehensive understanding of what makes a business blog 
  • The ability to differentiate between a personal and business blog
  • The knowledge of how a blog will benefit your business 
  • An understanding of good and bad blogging practice 
  • The knowledge of how to promote your business blog and where to promote it
  • The ability to measure the success of your business blog 

Module 2: The techniques and skills to crafting an engaging blog post  
An ideal follow-up to module 1, or for those who already have an established business blog, this module provides everything attendees need to know about how to craft an engaging blog post. 

This training seminar is aimed at those who will be writing the blog posts for their business and offers a complete overview of how to create new blog posts. The course covers the basics of how to write, what makes an engaging blog post, how to add images and videos to blog posts and the type of language that should be used. It also covers how to structure a blog post, what to write about, how often to post new content and what not to write. Finally, it will provide information on how to edit and proofread blog posts to a professional standard. 

What this module covers:     

  • The basics of writing a blog post
  • How to structure a blog post 
  • What makes an engaging blog post 
  • Adding images and videos to your blog post 
  • What to write about  
  • How often to add new posts to your blog  
  • Type of language to use
  • What not to write 
  • The editing process 

What you will gain 

  • An understanding of the basics to good writing 
  • The ability to structure well-crafted blog posts
  • The knowledge of what makes an engaging blog post
  • The ability to create ideas for a blog post
  • An understanding of the type of language to use when writing 
  • An ability to edit and proofread your blog posts to a professional standard   

Book Your Place Now download module pack 1 download module pack 2

back to all seminars
Training Seminars – Terms & Conditions