Google Analytics training modules 1 and 2

Full day - £179 +VAT per delegate

Date: Thursday 24th November 2016

Module 1: An introduction to Google Analytics and how it can help your business

Start: 10.00    Break: 11.30    End: 13.00

Lunch

Module 2: Google Analytics: advanced analysis

Start: 14.00    Break: 15.30    End: 17.00

Module 1 
This module is an ideal introduction to Google Analytics, exploring the various reports and how these can help your business to make informed decisions. It covers much of the fundamental benefits of Google Analytics, such as its powerful reporting features that allow you to monitor business growth, how to track valuable conversions, as well as what the many metrics mean and how to make sense of the data. 

This module has been specifically designed for Google Analytics beginners – users who have either never used Analytics before, or who have used it only to measure traffic and would like more of an insight into other uses that could benefit their business and online operations.
This training seminar is suitable for both businesses and non-commercial organisations or professionals.

It also includes a take away seminar pack that will ensure attendees have all the relevant information covered in the module. Refreshments will be provided during the seminar. 

The seminar will be hosted by affinity’s iMarketing Director, Rob Lewis – a Google-Certified Analytics and Adwords professional who has worked extensively in multi-channel digital marketing.

What this module covers

  • What is Google Analytics?
  • Planning a measurement strategy
  • Conversions, Goals and E-Commerce
  • Metrics
  • Key reports
  • Analysis examples
  • Making sense of data
  • Demographic analysis

What you will gain

  • An understanding of why Google Analytics is so powerful
  • Basic site analysis and reporting skills
  • Knowledge of important metrics
  • How to act on data
  • How to identify valuable traffic sources and demographics.
  • How to monitor and report on your business growth

Module 2 
This module is perfect for Google Analytics users who want to build on their existing knowledge and learn more advanced techniques that will allow them to better understand their website’s users. Topics covered will include content labelling, behavioural flow, split-testing, advanced user segmentation and user profiling – all areas that allow webmasters and marketers to better understand in more granular detail what impact their traffic has on conversion, whilst painting a more informed picture on how users behave. 

The module is an ideal follow-up to module 1, giving a more advanced viewpoint of how Google Analytics can help shape your online strategy based on hard data and how professional agencies use this data to make more informed decisions. 

It also includes a take away seminar pack that will ensure attendees have all the relevant information covered in the module. Refreshments will be provided during the seminar. 

The seminar will be hosted by affinity’s iMarketing Director, Rob Lewis – a Google-Certified Analytics and Adwords professional who has worked extensively in multi-channel digital marketing.

What this module covers

  • Advanced segmentation
  • User profiling
  • Content labelling
  • Behavioural flow analysis
  • Cross device tracking
  • Split-testing
  • Channel assisting
  • Channel attribution modelling

What you will gain

  • An insight into how agencies use Google Analytics
  • A better understanding of the multitude of paths users take
  • How to profile users into various buyer/lead types
  • An understanding of how users research and finally convert
  • How to drill down into more valuable, actionable data
  • How to approach split tests
  • How to identify valuable channels and better report their value to departments

"The seminar was really useful. I learnt a lot and it was clear that Rob has an excellent understanding. This was exactly what I needed."

Rachael Wakefield, Office Manager, Michlmayr​

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