Search Engine Optimisation (SEO)

Organic search results are the backbone to any successful business. Without decent visibility across search engines, your target audience are going to struggle to find you. If they can’t find you, then they’ll get scooped up by an SEO savvy competitor.

Here at Affinity, we provide industry leading SEO services for our clients, employing a wide range of cutting-edge SEO techniques that are tried, tested, and true.

We’re constantly monitoring Google algorithm updates and trends in search results, making sure that we provide the highest rankings possible for our clients.

Here’s an overview of the magic we work.

SEO Audit

The first thing we do with any of our digital marketing clients is conduct a thorough SEO audit. This gives us a fantastic foundation to build on, letting us iron out any creases before we get down to work making sure that your site is fully keyword optimised. Technical SEO can be a tricky beast after all, and our SEO experts are well versed in taming it.

Keyword Research

The keywords that your website focuses on are the essential essence that makes up your online presence. Target the wrong keywords and you’ll miss your audience, leading to low traffic and poor conversion rates. That’s what can happen after a careless keyword search. Not good.

We use a range of sophisticated keyword tools and keyword research techniques to find the most relevant, valuable and opportunistic keywords for our clients. From there, our skilled content team get to work populating your site with our findings, giving you great visibility, higher rankings, and improved readability.

Link Building

Not all SEO work takes place on your own website. Off page SEO is also a valid piece of the puzzle, and Google takes a close look at your backlinks to judge how relevant you are in a given area or industry.

The better your backlinks, the higher your rank.

Because of that, it’s increasingly important to make sure that your backlink profile and outreach marketing strategy are performing at a high standard. We’re experts when it comes to generating top-quality links from high authority websites, and our clients are reaping the benefits on the SERPs.

Mobile Optimisation

Google have changed the way they do things. Say hello to Mobile First Indexing.

This means that your mobile site is now the first port of call when it comes to determining your rankings. If your site isn’t mobile friendly, then expect your rankings to suffer.

Our SEO experts are on hand to stop that from happening, making sure that your site features responsive web design, is mobile friendly and has a mobile focused approach to optimisation throughout.

Get in touch with a member of our team now to find out more.