Paid Search & Paid Social Management Agency
Google Premier Partner Agency delivering full-scale campaigns for ecommerce & retail
Paid search advertising is, at its root, an extremely simple process. As a business, what underpins everything is return on investment and for us, that forms the basis for every piece of work we do. Our way of working is best described in three words: transparency, honesty and knowledge.
There are no shortcuts, there isn’t any guarantee of success online. It’s a combination of knowledge, hard-work, creativity, communication and innovation that has been the five pillars in which we have built our division and the qualities that every client receives when they choose us as their partners.
Paid Search Advertising – The Detail
Affinity work across multiple platforms to deliver effective advertising campaigns and a measurable ROI for our clients. In the past year we have seen Google shopping overtake traditional search advertising in terms of spend, conversion rate and revenue for over 60% of our retail clients.
Mobile search is now dominating eCommerce queries and as user behaviour changes and evolves, our approach follows suit as we look to make your advertising budget work harder and smarter in an increasingly challenging marketplace.
We work with clients to define key KPIs that matter to their business. Coming on board we aim to become an invaluable asset to the team, not just an agency that’s another supplier on the books. So, whether it’s overall marketing advice, structure and strategy for growth in a particular channel or insights into paid search, it’s what we love to talk about – and we’re there to help you grow your business.
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Our Credentials
- Google Premier Partners
- Over 70 years’ collective experience managing successful advertising campaigns
- Certified specialists in:
- Shopping / Merchant Centre Ads
- Search Advertising
- Display Advertising
- Mobile Advertising
- Over £1m managed advertising spend in 2018
How we work
- We make your advertising campaigns seamlessly work with your existing acquisition channels, always to maximise the overall revenue for your business.
- We build long-term strategies that fit the objectives of your business, there’s no one-size-fits-all approach, and there never will be.
- We pride ourselves in excellent long-term client retention, through service, honesty and transparency in the work we do.
- We look after every penny as if it were our own business; we’re there to help your business grow and that mindset is ingrained within us; drive quality traffic and only spend in areas that deliver an ROI. Google don’t like it – but we do!
Account strategy & delivery
We often review the why us? because it’s important when businesses choose an agency, they receive exemplary customer service, a trusted team and a team that knows their stuff. Of course you get all three of those as standard, but what we think really sets us apart is the constant drive to do better, deliver more and constantly improve every day.
Affinity run accounts of all shapes and sizes, delivering focused campaigns, ongoing support and both full-service management and consultancy.
Our expertise runs across all paid media, from traditional search ads, to merchant shopping ads, Remarketing and video campaigns.
back to topGoogle Shopping, Merchant Centre & Feed Management
For eCommerce businesses, merchant shopping ads are becoming an essential platform to advertise your business. From managing and optimising your product feed to delivering and optimising focused campaigns, Affinity offer expert support for businesses to maximise revenue through the merchant network.
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Experimentation, A/B testing and Conversion Rate Optimisation
One certainty in marketing is that utilising data effectively will drive forward better results. From what users see in an ad, on a landing page, or how we bid in the marketplace, all areas undergo stringent testing to discover what works best in your marketplace.
Integrating with our dedicated conversion optimisation team, we run specific paid channel testing to extract areas of value within campaigns and test, learn and improve to maximise results.
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Remarketing and Display Network Campaigns
Don’t forget to keep reminding users who visited your site how great your product or service is. Did they leave on a product page, a specific category or drop out at the basket?
Affinity run tailored remarketing campaigns based on where users left the site and where they are in the purchasing cycle, to bring those users back onto the site and not forget they’ve engaged with your brand.
The display network, including video, YouTube and in-market audiences can be used effectively to increase brand awareness to a qualified audience and set the ball rolling for the next potential customer to click through to your website.
back to topMobile-focused Campaign Delivery & Optimisation
For some clients we have seen mobile traffic grow to over 70% of all visits that go through their website. That means the entire mobile experience is imperative to delivering a profitable ROI.
Affinity would estimate that over 90% of eCommerce websites haven’t set their marketing funnel up to deliver a mobile-led experience which is why we work with clients to look at how they bid in the advertising space, how their ads show and to improve their on-site experience to improve their conversion rate and overall return on investment.
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Paid social media
Data-driven marketing is at the core of what we deliver and social media is no exception. For eCommerce businesses we integrate merchant feeds to deliver targeted product-based ads, alongside focused objective-led campaigns across Facebook and Instagram utilising the in-depth targeting options available to reach the people most likely to purchase from your business.
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