Summer Living with Cherry Lane
The Cherry Lane brochure is produced twice a year and the next to be designed was the Summer 2019. Extensive planning goes into the leaflet production, working with the client’s buying team many months before we start undertaking initial designs which are initially roughed out with magic marker scamps before being honed to more detailed designs where each spread is merchandised to the last product.
Once the photography has been planned, art directed, shot and retouched the final images are dropped into place and then the design and layout of all pages can be completed.
Printing over a million copies, the brochure is then distributed via a number of highly planned and targeted direct mail channels with the Affinity planning team using multiple data sources and demographic profiling to achieve a truly targeted distribution footprint.