2020 broke all the rules. The BBC reported on New Years Day that UK Internet usage doubled in 2020 due to the pandemic. Boxing Day was the busiest day for broadband users (according to Openreach which runs much of the UK's broadband network) and given current restrictions in place the trend is set to continue. More internet usage results in increased search volumes so how will search marketing and SEO evolve in 2021?

What do expert contacts in search marketing and SEO see on the horizon for 2021?

Of course nobody knows for sure what 2021 will bring but at Affinity we found this article from the eConsultancy blog of particular interest.  Here are their predictions for the near future of search