A good nose for branding…

Local Wine School brand workshop

Affinity recently designed and delivered a branding workshop for the national franchise organisation the Local Wine School in London.

Local Wine School are recognised as the UK market leaders in wine tasting events and are renowned for their extensive knowledge and their passion for sharing their expertise in the wine industry with a network of franchises across the whole of the UK.

Concentrating on the strengthening the brand among it’s 20 or so franchisees, running the length and breath of the country, Creative Directors of affinity’s online and offline divisions, Mattie Lynn and Gideon Graylyons, designed and created a series of fun yet thought provoking exercises for the Local Wine Schools’ management team to engage with.

"It’s a really good way to gather the thoughts and aspirations of a client especially where there are a group of decision makers involved and to help them focus on their core objectives" commented Gideon. The results of the workshop will see a unified brand rolled out across the organization with a clear strategy on implementation and maintenance.