Knowledge is Power
Customers follow a number of paths to checkout, using multiple devices and making countless purchasing decisions along the way. Knowing how to adapt your site to maximise conversions – and remove the roadblocks standing in the way of your business outcomes – is vital for improving performance year on year.
With diagnostic technology and expert behavioural research, our optimisation services can help you effectively engage customers, leverage your team and effect change that delivers results and a clear return on investment.
Take the guesswork out of your business strategy with actionable insights from our professional analysts.
We use diagnostic technology to pinpoint the strengths and weaknesses of your business, gathering data on everything from how customers interact with your website to key demographics and sales funnels.
Each project is bespoke, tailored to the opportunities and obstacles of your business. Every audit is structured around Affinity’s unique 3-step approach:
A UX audit can help you understand where your online business needs to improve and the steps you need to take in order to achieve this. We’ve delivered hundreds of audits, helping businesses from all over the world make sense of how they can achieve stronger digital interaction with the single focus of improving their users experience.
- Site Speed Analysis
- Colour Contrast Compliance
- Prioritizer ReportAffinity's custom-built tool
- Hotjar Site Install
- Behavioural AnalysisReal time session recordings & 3x Heat/Scroll Maps of key target areas
- USP & Trust Visibility Observations
- Navigation/Customer Journey ObservationsAll devices
- Competitor AnalysisTable form competitor analysis to aid the benchmarking of site tools, service & functionality offered by 2 - 3 sites within your marketplace
- Key Recommendations List(3 - 5) with the single focus of improving UX & conversion
Like many of our customers, when you see how our deliverables make measurable improvements to your online performance, you may choose to make our Insights audit part of your annual business strategy. So don’t wait to fall behind before getting in touch.
- Overall site performance benchmarking
- New vs returning customer chart
- Device type analysisinc metric benchmarking
- User Demographic AnalysisUser benchmarking
- Channel performance analysis.SEO/ PPC/ DIRECT/DISPLAY/SOCIAL
- Inventory benchmarking - Products sales trends - Frequency of orders
- Exit/Bounce rate insights
- Site search performance analysisTop performing terms by CR%
Brands we're working with:
Interested in maximising your conversion and transforming your digital strategy?
Contact affinity today and arrange a meeting with one of our Conversion Rate Optimisation experts.