the client:

QD stores is an independently owned chain of discount retail stores that has a high street presence in many of the larger towns and cities throughout East Anglia and the Home Counties. The company’s website sells many of the products it has in-store and includes a diverse range of products from garden furniture to pet food. 

the brief:

Having worked with and dramatically improved QD Store’s digital marketing across all channels, Affinity iMarketing was asked to implement a one off campaign to promote specific Black Friday offers on the website. 

the approach:

We designed a multi-channel digital marketing campaign encompassing PPC, display advertising, remarketing, organic and paid social, with the aim of increasing awareness, improving conversion and generating revenue. 

the result:

• 200,000 impressions
• 50.42% increase in followers
• 750 transactions during Black Friday
• 949% ROI
• 560% increase in traffic compared with last Black Friday