the client:
explorethe brief:
exploreour approach:
explorethe results:
explorethe client:
QD stores is an independently owned chain of discount retail stores that has a high street presence in many of the larger towns and cities throughout East Anglia and the Home Counties. The company’s website sells many of the products it has in-store and includes a diverse range of products from garden furniture to pet food.
the client
QD stores is an independently owned chain of discount retail stores that has a high street presence in many of the larger towns and cities throughout East Anglia and the Home Counties. The company’s website sells many of the products it has in-store and includes a diverse range of products from garden furniture to pet food.
the brief
Having worked with and dramatically improved QD Store’s digital marketing across all channels, Affinity iMarketing was asked to implement a one off campaign to promote specific Black Friday offers on the website.
our approach
We designed a multi-channel digital marketing campaign encompassing PPC, display advertising, remarketing, organic and paid social, with the aim of increasing awareness, improving conversion and generating revenue.
the results
- 200,000 impressions
- 50.42% increase in followers
- 750 transactions during Black Friday
- 949% ROI
- 560% increase in traffic compared with last Black Friday