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the client:

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the brief:

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our approach:

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the results:

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the client:



QD stores is an independently owned chain of discount retail stores that has a high street presence in many of the larger towns and cities throughout East Anglia and the Home Counties. The company’s website sells many of the products it has in-store and includes a diverse range of products from garden furniture to pet food. 

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the brief:



Having worked with and dramatically improved QD Store’s digital marketing across all channels, Affinity iMarketing was asked to implement a one off campaign to promote specific Black Friday offers on the website. 

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the approach:



We designed a multi-channel digital marketing campaign encompassing PPC, display advertising, remarketing, organic and paid social, with the aim of increasing awareness, improving conversion and generating revenue. 

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the result:



  • 200,000 impressions
  • 50.42% increase in followers
  • 750 transactions during Black Friday
  • 949% ROI
  • 560% increase in traffic compared with last Black Friday
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the client


QD stores is an independently owned chain of discount retail stores that has a high street presence in many of the larger towns and cities throughout East Anglia and the Home Counties. The company’s website sells many of the products it has in-store and includes a diverse range of products from garden furniture to pet food. 

the brief


Having worked with and dramatically improved QD Store’s digital marketing across all channels, Affinity iMarketing was asked to implement a one off campaign to promote specific Black Friday offers on the website. 

our approach


We designed a multi-channel digital marketing campaign encompassing PPC, display advertising, remarketing, organic and paid social, with the aim of increasing awareness, improving conversion and generating revenue. 

the results


  • 200,000 impressions
  • 50.42% increase in followers
  • 750 transactions during Black Friday
  • 949% ROI
  • 560% increase in traffic compared with last Black Friday
Norwich office
17-23 Ber Street,
Norwich,
Norfolk
NR1 3EU
London office
2nd Floor LPL,
145-157 St John Street,
London,
EC1V 4PY
Midlands office
Innovate Office,
Lake View Drive,
Sherwood Park,
Nottingham, NG15 0DT
01603 663093
info@affinityagency.co.uk
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