the client:

Harrod Horticultural is one of the UK’s leading suppliers and sellers of gardening products. 

the brief:

Affinity iMarketing has been working with Harrod Horticultural for a number of years with the aim of improving organic search performance, as well as working with Affinity Digital in improving website design and structure. Harrod Horticultural tasks Affinity iMarketing with ensuring that it website remains competitive on search engine results, as well as to ensure any website changes made by Affinity Digital do not harm the website’s SEO. 

the approach:

Our strategy focused on optimising categories across the site in order to take advantage of seasonal buying trends as well as improving organic performance site wide. In depth keyword research is continually performed in order to ensure that key terms are highly targeted with the aim of continually improving conversion rate. 

the result:

• 37.74% increase in organic revenue
• 39.82% increase in organic traffic
• 24.51% increase in organic transactions

Over the years Affinity iMarketing has been working with Harrod Horticultural it has not only seen an increase in organic traffic being driven to the website, but this traffic has also resulted in an increase in revenue generated by the website. As well as this, Affinity iMarketing has successfully worked with Affinity Digital to ensure that all updates and changes made to the website has not harmed its SEO or the traffic and revenue website generates.