the client:
explorethe brief:
exploreour approach:
explorethe results:
explorethe brief:
Affinity iMarketing commenced management of Barnham Broom’s PPC activities in December 2014.
Our brief was to introduce a targeted PPC campaign to grow awareness of Barnham Broom and its facilities as a whole whilst boosting golf memberships; visits to the brasserie; gym memberships; and use of the spa and treatments.
The key was to focus on encouraging people to view Barnham Broom as a club and use a multitude of services on a regular basis.
the approach:
Due the location of the hotel and the services offered, we were tasked with targeting different services to different catchment areas within the East Anglia region.
We therefore introduced advanced location targeting and radius targeting limitations to ensure we were only reaching the desired audience, making best use of the click budget.
We also introduced Dynamic campaign targeting to reach the highest level of targeted users at the lowest possible cost.
Results were to be tracked on a lead generation basis.
the result:
During the course of 2015, PPC generated 21,834 sessions. This equated to 9% of all traffic to the website; a 227% increase on the previous year.
- Leads generated via PPC increased by a whopping 222% year on year.
- The lead conversion rate sat at 14.08%; a 6% increase on the previous year.
To continue and build upon this success, Affinity iMarketing continues to refine yet grow the Barnham Broom PPC account to ensure it continues to be a successful source of lead generation.
the client
Barnham Broom is a renowned country hotel and golf club located in the midst of the beautiful Norfolk countryside. Ideal for short breaks for business or pleasure, in a peaceful location and just a stone’s throw from the quaint yet cosmopolitan capital of the east; Norwich.
the brief
Affinity iMarketing commenced management of Barnham Broom’s PPC activities in December 2014.
Our brief was to introduce a targeted PPC campaign to grow awareness of Barnham Broom and its facilities as a whole whilst boosting golf memberships; visits to the brasserie; gym memberships; and use of the spa and treatments.
The key was to focus on encouraging people to view Barnham Broom as a club and use a multitude of services on a regular basis.
our approach
Due the location of the hotel and the services offered, we were tasked with targeting different services to different catchment areas within the East Anglia region.
We therefore introduced advanced location targeting and radius targeting limitations to ensure we were only reaching the desired audience, making best use of the click budget.
We also introduced Dynamic campaign targeting to reach the highest level of targeted users at the lowest possible cost.
Results were to be tracked on a lead generation basis.
the results
During the course of 2015, PPC generated 21,834 sessions. This equated to 9% of all traffic to the website; a 227% increase on the previous year.
- Leads generated via PPC increased by a whopping 222% year on year.
- The lead conversion rate sat at 14.08%; a 6% increase on the previous year.
To continue and build upon this success, Affinity iMarketing continues to refine yet grow the Barnham Broom PPC account to ensure it continues to be a successful source of lead generation.
