the client:
explorethe brief:
exploreour approach:
explorethe results:
explorethe client:
The Aerotoxic Association is a company was founded by a group of pilots whose careers had been cut short by Aerotoxic Syndrome – a little unknown, but very serious illness caused by exposure to contaminated air in jet aircraft. Contaminated air is caused when a ‘fume event’ occurs, during which fumes from the jet engine are inadvertently released into the aircraft’s cabin. In very serious cases, Aerotoxic Syndrome is untreatable and can cause neurological damage. For many pilots of commercial airliners, this means an end to their career.
the brief:
The Aerotoxic Association already understood the importance of social media in driving awareness of their cause, but it lacked the skill sets and knowledge to effectively tap into this burgeoning channel. The organisation subsequently approached Affinity iMarketing to help achieve two goals: raise awareness of Aerotoxic Syndrome, and promote an upcoming e-book that discusses the illness and the cause.
the approach:
The Affinity iMarketing team designed and implemented an online strategy that would achieve these two goals while increasing overall revenue via social media channels. Using Facebook as the advertising medium, an initial social strategy followed by a paid social media campaign was designed to raise awareness of Aerotoxic Syndrome, before running a second campaign that aimed to drive highly targeted traffic to the Aerotoxic Association page on which the e-book could be downloaded.
Using the power of social media advertising, a number of campaigns were run, targeting thousands of people with specific interests and of a certain demographic, in order to ensure that the right people were exposed to the brand’s message.
the result:
- Reach of over 1,190,000 users
- Audience growth of 60%
- 34% increase in new visitors to the website
- 596% increase in revenue
In total the campaign messaging was seen by 1,190,478 users, generating 100 new likes, 854 direct actions and 1445 clicks. The campaign was also hugely successful in driving traffic and revenue through the website, generating a 596% increase in revenue and a 34% increase in new visitors.
After the end of the campaign, the number of people following the Aerotoxic Association’s Facebook page grew by over 60.00%, heralding improved influence and brand awareness for the group across the social web.
the client
The Aerotoxic Association is a company was founded by a group of pilots whose careers had been cut short by Aerotoxic Syndrome – a little unknown, but very serious illness caused by exposure to contaminated air in jet aircraft. Contaminated air is caused when a ‘fume event’ occurs, during which fumes from the jet engine are inadvertently released into the aircraft’s cabin. In very serious cases, Aerotoxic Syndrome is untreatable and can cause neurological damage. For many pilots of commercial airliners, this means an end to their career.
the brief
The Aerotoxic Association already understood the importance of social media in driving awareness of their cause, but it lacked the skill sets and knowledge to effectively tap into this burgeoning channel. The organisation subsequently approached Affinity iMarketing to help achieve two goals: raise awareness of Aerotoxic Syndrome, and promote an upcoming e-book that discusses the illness and the cause.
our approach
The Affinity iMarketing team designed and implemented an online strategy that would achieve these two goals while increasing overall revenue via social media channels. Using Facebook as the advertising medium, an initial social strategy followed by a paid social media campaign was designed to raise awareness of Aerotoxic Syndrome, before running a second campaign that aimed to drive highly targeted traffic to the Aerotoxic Association page on which the e-book could be downloaded.
Using the power of social media advertising, a number of campaigns were run, targeting thousands of people with specific interests and of a certain demographic, in order to ensure that the right people were exposed to the brand’s message.
the results
- Reach of over 1,190,000 users
- Audience growth of 60%
- 34% increase in new visitors to the website
- 596% increase in revenue
In total the campaign messaging was seen by 1,190,478 users, generating 100 new likes, 854 direct actions and 1445 clicks. The campaign was also hugely successful in driving traffic and revenue through the website, generating a 596% increase in revenue and a 34% increase in new visitors.
After the end of the campaign, the number of people following the Aerotoxic Association’s Facebook page grew by over 60.00%, heralding improved influence and brand awareness for the group across the social web.