Email Marketing Services
Electronic Customer Relationship Management
Electronic Customer Relationship Management (eCRM) continues to grow and is established as one of the most cost effective marketing channels for growth. The ability to keep hold of your customers; effectively communicate with them; and encourage interaction with your products and services are all deliverable with strategic; creative and growth focused eCRM.
Affinity can work closely to plan eCRM Campaigns which are one of the most effective ways of reaching customers through timely; targeted and segmented campaigns. We have worked with many of our clients to produce creative; eye catching email campaigns. This has directed huge amounts of traffic; sales and leads to their sites.
With market leading software in place we provide client access to accurate tracking information. Open rates (by segment); hard and soft bounce rates; click through rates; and platform and device usage. Using this detail we work with our clients to analyse the data and continually improve the efficacy of future campaigns.