Unwins
Since 1903, Unwins have been steadily growing into the company you see today with the largest share of the UK amateur seed market
Their website designed and developed by Affinity Digital utilises and reflects current best practices across eCommerce together with promoting the requirements of both the retail division and mail order division of Unwins.
Unwins brief to Affinity consisted of the redesign of their existing website which was to centre around a bespoke content management system. This would allow not only for their existing data but also enable extra functionality on the website for example enabling the input of sowing times and flowering times across all seeds in the Unwins range.
To encourage their target audience of first time growers, Unwins were keen to add growing information on a number of plants in the range and they were also keen to keep elements in the new design consistent with their existing corporate identity and catalogues which still cater for a large amount of direct mail customers.
A bespoke content management system which holds not only traditional eCommerce data but the sowing and growing times of all seeds across the Unwins range, makes filtered searches by these categories unique to Unwins. The addition of changeable key areas on the homepage to allow targeted sales of chosen products is a key on-site personalisation strategy plus the addition of growing partners to allow suggestions to first time growers of which seeds will complement each other in the garden is proving to be an important revenue-driver.
visit website
Unwins
Since 1903, Unwins have been steadily growing into the company you see today with the largest share of the UK amateur seed market
Their website designed and developed by Affinity Digital utilises and reflects current best practices across eCommerce together with promoting the requirements of both the retail division and mail order division of Unwins.
Unwins brief to Affinity consisted of the redesign of their existing website which was to centre around a bespoke content management system. This would allow not only for their existing data but also enable extra functionality on the website for example enabling the input of sowing times and flowering times across all seeds in the Unwins range.
To encourage their target audience of first time growers, Unwins were keen to add growing information on a number of plants in the range and they were also keen to keep elements in the new design consistent with their existing corporate identity and catalogues which still cater for a large amount of direct mail customers.
A bespoke content management system which holds not only traditional eCommerce data but the sowing and growing times of all seeds across the Unwins range, makes filtered searches by these categories unique to Unwins. The addition of changeable key areas on the homepage to allow targeted sales of chosen products is a key on-site personalisation strategy plus the addition of growing partners to allow suggestions to first time growers of which seeds will complement each other in the garden is proving to be an important revenue-driver.
visit website
