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Johnsons Little Gardeners

​Interactive site aimed to engage children.

Johnsons was established in 1820 and purchased by Mr Fothergill's Seeds in 1998 selling a premium ranges of flower and vegetable packet seeds through garden shops and centres around the country, as well as in many high street stores, supermarkets and DIY outlets. 

Affinity's brief was to develop an interactive site which engaged children and educated and encouraged them to get involved with gardening. 

By developing a 'gang' of characters and a series of games allowing the audience to learn more about planting and of course the Johnsons Little Gardeners range of products Affinity were able to answer the brief and the site has been used to support product launches.

visit website

Johnsons Little Gardeners

​Interactive site aimed to engage children.

Johnsons was established in 1820 and purchased by Mr Fothergill's Seeds in 1998 selling a premium ranges of flower and vegetable packet seeds through garden shops and centres around the country, as well as in many high street stores, supermarkets and DIY outlets. 

Affinity's brief was to develop an interactive site which engaged children and educated and encouraged them to get involved with gardening. 

By developing a 'gang' of characters and a series of games allowing the audience to learn more about planting and of course the Johnsons Little Gardeners range of products Affinity were able to answer the brief and the site has been used to support product launches.

visit website
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Norwich office
17-23 Ber Street,
Norwich,
Norfolk
NR1 3EU
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145-157 St John Street,
London,
EC1V 4PY
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Sherwood Park,
Nottingham, NG15 0DT
01603 663093
info@affinityagency.co.uk
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