Data & Analytics

Data is only beneficial if it is meaningful and insightful. At Affinity agency's iMarketing team, our analytics and reporting specialists will take the time to analyse the abundance of online data and interpret it into something actionable and insightful to you. We make sure that we fully understand your business and will use the data we produce to track, follow and analyse your objectives across multi-channels always with your ROI in mind. 

A comprehensive analysis of data is vital when creating a new marketing strategy or reviewing an existing strategy. Affinity iMarketing offers a bespoke reporting service that will provide a full and in-depth evaluation of your marketing data. Our bespoke reporting can provide data and analysis about goals and targets specific to your business; as well as providing in-depth demographic, geographic and behavioral data about visitors to your website.

To ensure that you are able to view your reports whenever and wherever you need to, we compile our reports through our bespoke reporting system that you can log onto at any time. You will be issued with a personal password that will enable you to access your report from whichever computer or tablet you are using.

Our reports are compiled using data from Google Analytics and other specialist tracking services, which ensure that you are provided with objective insights into those who visit your website, from page views to a demographic breakdown.

Along with compiling reports, we can also help guide you with your own reporting. We offer a helpdesk service where we can provide guidance and support to ensure you are able to create in-depth and analytical reports that will help to shape your existing and future marketing strategies.


  • Market Trends and Insights Analysis
  • Competitor analysis reports
  • Online Ecommerce Range Planning
  • Analytics Set Up, Tracking, and Implementation
  • Analytics Auditing
  • Comprehensive Analytical Reporting (bespoke to each client)
  • Analytics Consultancy
  • Intelligent phone tracking