CRM (Customer Relationship Management) Services
Truth is a point of view. But Autheticity can't be faked.
Ensuring an accurate and readily available source of client/customer data is key to any successful business in the digital era. Affinity have many years of experience in designing, integrating and managing customer relationship systems for all business types.
Our state-of-the-art CRM solutions provide you with all the customer data recording and engagement methods you need to ensure seamless communication between your business and your customers.
What is the real lifetime value of your customers? At Affinity we believe that measuring CLV (Customer Lifetime Value) should be part of every business’s on-going strategy. For e-commerce websites, true RFM reporting (Recency, Frequency, Monetary) can only be delivered accurately when your CMS is expertly integrated with your customer management system. But even for lead-generation websites, measuring customer lifetime value can be tricky. This is where Affinity can help – we understand the challenges that businesses face when it comes to accurately measuring the value of your customers. We can provide a CLV reporting solution that also allows businesses to drill down into specific customer types and identify core valuable segments which can then be leveraged to inform and target your marketing efforts effectively.back to top
Single Customer View
Given the sheer number of channels with which users interact in the digital era, having a clear and reliable insight into every customer interaction with your brand is essential to ensure your customers have a positive experience of your products and services. This is particularly true if your business is comprised of multiple teams and/or branches, all of which may send their own forms of communication. In these instances a Single Customer View is necessary to ensure that your customer history is updated in real-time, providing an accurate flow of information between the various channels and to maintain the integrity and quality of your data.back to top
Our Single View of Customer solution is bespoke to the needs of your business, providing you with a tailored customer management system that allows your organisation to drill down into each and every one of your customers and view their real-time data, on demand.
Automated Email Marketing
The most effective email campaigns are not produced and broadcast in a blanket fashion. Successful email campaigns are event-triggered and personalised to the customer, maximising the potential value of each and every one of your visitors who gets added to your email database. Automated email campaigns generate open rates that are four times higher than traditional email newsletters and lead to better engagement and customer lifetime value. From welcome emails and lapsed customer campaigns, to high value VIP segment and personalised up-selling campaigns – Affinity can design and deliver on-going automated email marketing campaigns that deliver results.back to top
Why not take your email marketing to the next level by introducing even more behavioural-based trigger campaigns? Affinity’s team of data crunchers and email designers can create an on-going behavioural ECRM programme for your business that delivers the right emails to the right people, at just the right time in their purchasing journey. From cart and browse abandonment emails, to personalised lifecycle and milestone emails that reward and encourage further engagement – Affinity’s highly targeted, behavioural email campaigns will maximise your user conversion rates and ensure that your customers keep coming back to your site.back to top
Salesforce is the Customer Relationship Management software of choice for many businesses. At Affinity, we understand just how important it is for a unified link between a website’s data collection methods and the business’s Salesforce customer data. Affinity have many years of experience in working on the Salesforce platform and integrating it with a wide range of CMS systems, including WordPress, Magento, Laravel, as well as numerous custom-built CMS platforms. Whether you need a solution for syncing your employee or customer apps, unifying your email marketing activities, updating account data in real-time, or even feeding a multitude of external source data into one manageable, single customer view, Affinity can provide an integration solution that is tailored for your business needs.back to top