Lathams of Potter Heigham
The Lathams brand has been world-famous as the go-to shopping attraction on the Norfolk Broads for over 50 years
The Lathams story begins in 1963 when Ken Latham opened the general store - known as 'Aladdin's Cave'. Lathams used to stock everything for the holidaymaker and visiting fisherman, even supplying grocery orders to cruisers who had moored up nearby. Today Potter Heigham has lost none of it's charm. It is still one of the most popular places to visit on the Norfolk Broads - whether as a centre for cruising holidays, a perfect place to hire day boats, or simply to watch the boats go by.
Lathams itself has grown to be a major attraction in its own right, boasting the title ‘The Biggest Discount Superstore on the Broads’. It is also home to the world-famous Lathams Fishing Store who have supplied generations of anglers and whose products can now also be found online.
Affinity have worked with the Lathams brand since it was purchased by the QD Group in the late 1980s, handling their overall advertising account, advising on strategic planning and marketing initiatives, designing own-brand packaging as well as representing the brand online with support from Affinity Digital.
Lathams of Potter Heigham
The Lathams brand has been world-famous as the go-to shopping attraction on the Norfolk Broads for over 50 years
The Lathams story begins in 1963 when Ken Latham opened the general store - known as 'Aladdin's Cave'. Lathams used to stock everything for the holidaymaker and visiting fisherman, even supplying grocery orders to cruisers who had moored up nearby. Today Potter Heigham has lost none of it's charm. It is still one of the most popular places to visit on the Norfolk Broads - whether as a centre for cruising holidays, a perfect place to hire day boats, or simply to watch the boats go by.
Lathams itself has grown to be a major attraction in its own right, boasting the title ‘The Biggest Discount Superstore on the Broads’. It is also home to the world-famous Lathams Fishing Store who have supplied generations of anglers and whose products can now also be found online.
Affinity have worked with the Lathams brand since it was purchased by the QD Group in the late 1980s, handling their overall advertising account, advising on strategic planning and marketing initiatives, designing own-brand packaging as well as representing the brand online with support from Affinity Digital.
