beat™ Charity
BEAT are a major UK charity whose aim is to help people of all ages suffering from eating disorders with many high-profile Ambassadors supporting the organisation including highly respected journalist John Stapleton
BEAT provide information and support through Helplines which people can call, text or email; a UK wide network of self help and support groups; online support including information, message boards and online support groups and Helpfinder, an online directory of support services.
They also run specific projects, setting up self help and support groups for people who binge eat, compulsively overeat, feel they have emotional eating issues and are overweight or obese or struggling with their weight. As well as providing expert training and conferences, resources and consultancy to health and social care professionals, their work in schools includes partnering with the Dove Self Esteem Project to provide free self esteem workshops to students aged 11-14.
BEAT also support and encourage research into eating disorders and challenge stereotypes and stigma, increase understanding and campaign for better services and access to treatment. Helping them to raise awareness are Young Ambassadors, young people aged 14-25 with personal experience of an eating disorder. Fully trained and supported by Beat they inspire others with the message that recovery is possible.
Affinity Advertising won a recent competitive pitch to work on a major fund-raising project which looked to connect high value benefactors with the Charity to enable it to expand it’s services and work that it undertakes to combat a condition that affects many families in the UK. Working at a strategic level with the client, Affinity Advertising produced a set of high quality collateral designed to appeal at an emotional level to potential benefactors and to deliver a complex set of messages in a compelling, considerate manner.
beat™ Charity
BEAT are a major UK charity whose aim is to help people of all ages suffering from eating disorders with many high-profile Ambassadors supporting the organisation including highly respected journalist John Stapleton
BEAT provide information and support through Helplines which people can call, text or email; a UK wide network of self help and support groups; online support including information, message boards and online support groups and Helpfinder, an online directory of support services.
They also run specific projects, setting up self help and support groups for people who binge eat, compulsively overeat, feel they have emotional eating issues and are overweight or obese or struggling with their weight. As well as providing expert training and conferences, resources and consultancy to health and social care professionals, their work in schools includes partnering with the Dove Self Esteem Project to provide free self esteem workshops to students aged 11-14.
BEAT also support and encourage research into eating disorders and challenge stereotypes and stigma, increase understanding and campaign for better services and access to treatment. Helping them to raise awareness are Young Ambassadors, young people aged 14-25 with personal experience of an eating disorder. Fully trained and supported by Beat they inspire others with the message that recovery is possible.
Affinity Advertising won a recent competitive pitch to work on a major fund-raising project which looked to connect high value benefactors with the Charity to enable it to expand it’s services and work that it undertakes to combat a condition that affects many families in the UK. Working at a strategic level with the client, Affinity Advertising produced a set of high quality collateral designed to appeal at an emotional level to potential benefactors and to deliver a complex set of messages in a compelling, considerate manner.
