Advertising & Media Buying
TV is still one of the most engaging media. Affinity Advertising has a long standing experience of TV production and management including Clearcast approvals prior to go live. Plus; we manage the end to end media planning and buying and have built up great relationships with local and national TV stations. We will ensure a smooth process every step of the way. We are also at the forefront of the new digital revolution happening in broadcast media; partnering with innovators including the SkyAdSmart digital TV platform.
An intimate communication channel; radio stations help to create brand loyalty. From advertising spots to sponsorship and competitions; we will help you shape a responsive campaign that cuts through the 'noise', carefully considering its role in meeting your overall objectives.
Local; national; and even international press is another great medium to increase brand recognition with consumers. Along with digital marketing; it can also be a great in store driver, creating immediacy of action; with highly targeted content and offers.
High impact; local presence. Outdoor can drive up opportunities to see your brand and can be used disruptively to raise your profile in an arresting way. We have helped our clients try out new and innovative methods to connect with people in a way they didn't think possible. Digital is core to the marketing mix and many approaches now start with a ‘digital first’ approach. Our in house experts; Affinity iMarketing; have a wealth of knowledge and experience including Google Partner status, Hootsuite Professional and Bing Professional. This can help shape the best choice of media for your brief. Click here to see the breadth of services on offer.
Media Planning & Buying
Since our launch we have offered media buying as part of our core services. Over the years we have built strong relationships with our media partners. As a result; we can provide good value in terms of your media investment. As well as this; we can plan both the message and content with the optimum format in mind; driving efficiencies all round. We can also be responsive in spotting and delivering against opportunities.