The Importance of Site Optimisation


India is a social-savvy marketing executive at Affinity, where she specialises in building winning strategies & creating engaging content.

In today’s busy digital world, every click counts. Whether you’re an e-commerce retailer looking to supercharge your sales, or a B2B business trying to generate leads, your site is one of the first impressions you give to your customers. Keep on reading to discover why optimising your website is the key to success!

First Impressions Matter

Today, you can get pretty much anything with a few short clicks. With such power, users are quick to form an opinion on your business based on a mere look at your site. Studies suggest it takes 0.05 seconds for visitors to form an impression on your site – that’s basically the blink of an eye.

It’s also been shown that 94% of first impressions are based on web design. So even if your site performs highly in terms of functionality, your design could be letting you down.

Keeping Things Mobile-Friendly

With phones being the most commonly used technology worldwide (and Google’s mobile-first indexing), it’s crucial to ensure your website is compatible. Chances are, your site will be viewed on a mobile at some point, and if it’s all optimised correctly to fit the device, 74% of people are likely to revisit (yay!). However, if you don’t make your site mobile-friendly, that’s a huge market you’ll undoubtedly be missing out on.  

The Need for Speed

Page speed isn’t just a means of technical evaluation to be ignored – it directly affects consumer behaviour. A whopping 70% of people say that page speed affects their decision to buy from an online store, and 53% say they would abandon a page if it took more than 3 seconds to load – eek!

In a world where we’re all pretty impatient, having a fast website isn’t just nice to have, it’s a must to keep customers engaged and converting. 

Running Smoothly

Having a website that actually works is (obviously) incredibly important. Nearly half of users – 42% to be exact – say they would leave a website because of poor functionality. So ensuring your site is easy to navigate is key to making sure they keep coming back for more.

Your website puts your brand out to the world for everyone to see, so you’ve got to make sure it’s looking its best. 

Whether it’s improving page speed or cleaning up your design, Affinity is here to help. Get in touch with our team today for guidance. 

The Importance of Site Optimisation

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