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Our Top 8 Social Media Tools For Success

14.02.24

India is a social-savvy marketing executive at Affinity, where she specialises in building winning strategies & creating engaging content.

As a business in today’s digitally-driven world, it’s crucial to use social media to stay connected to your audience. It’s difficult enough to stay on top of rapidly changing usage trends and platform updates, that’s why making use of free tools can help you to stay in control.

So keep reading, as from content creation to account management, we’ll go through my top 8 all-time favourite tools to help you boost your social media performance. 

  1. Unsplash 

No need to trawl through endless (and sometimes a bit dodgy) ‘royalty-free’ websites looking for that perfect image. Unsplash has thousands of high-quality photos and assets ready to go and it saves me oodles of time, whether I’m drafting a quick mood board or sourcing my final assets. 

Unsplash is a valuable resource for any social media manager, offering a range of high-quality, royalty-free images. You can find an image for almost anything on Unsplash, and even better, you can use it free of charge – hurrah! 

  1. Adobe Illustrator

If you can part with a monthly fee for the licence, Illustrator is the go-to for graphic design. Illustrator is vector graphics software, which essentially means you can create assets in a flash, but the elements are live making for easy editing. 

So whether you need to put together some icons for your Instagram highlights or create templates for social media in bulk, Illustrator can help you get it done in a flash. 

My favourite thing about this software is the constant new features and ease of use – it can take time to get the hang of the keyboard shortcuts but you have far more control and freedom than a free platform like Canva. 

  1. Canva

Short on time or don’t have the funds for an Adobe license? Then Canva is the perfect platform for you. When I first started creating content, Canva was my first choice as it’s great for beginners. I use it on occasion to quickly create mock-ups for posts if I’m at the early ideation stage. 

Canva has a huge library of customisable templates which are often tailored for different social platforms. These can be great as a starting point or inspiration for a post. You can also pay for Canva for Teams, which allows you to create brand assets shareable across your team, as well as a range of other extra tools.  

  1. Linktree

Any social media marketer knows Instagram has one irritating and consistent flaw – you can’t share links in posts. IG has made it clear it just wants to keep users within the platform unless your company is shelling out for ads. 

The theory of everything on one platform is OK. Yes, you should have your shop connected to your profile (if your business is ecom), and your location and contact details should be clearly visible. But what if you’re sending users to a blog or another resource?

This is where the mighty but small tool Linktree comes in. It’s simple, put one link in your bio and it creates a single, social-friendly landing page of links so your posts can become actionable. 

What I like best about this tool is that it gives you analytics in the form of click-through rates, so you can see where your CTA’s are effective, and where they aren’t. Plus, Linktree is completely customisable, so whatever you want to share, you can. 

  1. Hootsuite

Hootsuite is a social media management tool which is ideal for any business with multiple social media accounts. It has lots of handy features, with the most frequently used being the scheduling and posting feature, where you can bulk schedule a post for multiple platforms in advance. 

This helps to keep on top of all the posts you have going out, keeping social accounts organised all from one dashboard. 

One of my favourite features is the optimised time slots; it uses data signals to estimate the best time to post whether the same day or weeks in advance. If your account is new or you’ve not been posting much, you’ll still need to experiment to give it enough data to make recommendations. 

Hootsuite also offers other useful features, such as analytical reports, competitor analysis and industry benchmarking, which can all help you optimise your social media posting.

  1. SEMrush

While SEMrush is mainly known for its SEO tools, it also offers services for social media management. 

Like Hootsuite, SEMrush can be used to schedule content across all your social platforms. However, I find it most useful for analysing competitor accounts. 

It shows you early trends in your niche and allows you to track the best tactics used by your top competitors, which is super helpful for finding content ideas.

  1. Grammarly

Grammarly is a digital writing tool that can check anything from spelling to plagiarism. It’s a go-to for many digital marketers, whether it’s for emails to articles.

I find Grammarly useful for super-charging social media copy, as it can check your writing’s tone and engagement, which is key for social media. 

It can be tricky to strike the perfect balance between social media’s informality and your business’s professionalism, but Grammarly can help you keep your writing on point for any post.

My top tip would be to consider downloading the application for Mac OS or Windows as opposed to using the browser-based tool, as it can then check content on other platforms including Google docs & excel sheets. 

  1. Emojipedia

One problem I have experienced in the past is emojis in my captions and posts not being compatible across all devices/platforms. 

The last thing you need is to craft the perfect copy only for it to be ruined by an accidentally inappropriate emoji… 

Emojipedia is an easy way to check the emojis you’re using will be visible no matter where your content is being viewed. It can also help you understand the meaning behind emojis, making sure nothing gets lost in translation. 

No matter who you are or what your business is, social media management is key for creating meaningful connections with your customers. Using this toolkit you can drive these lasting relationships with your audience and stay on top of your social media game. 


Navigating the social sphere can be challenging, even with comprehensive tools, but Affinity is here to help, so get in touch with our team today for further guidance.

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Our Top 8 Social Media Tools For Success

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