Bespoke eCommerce site for national tyre retailer


Just Tyres operate a nationwide network of fitting centres and Affinity has been working closely with them in the design and development of an exciting new bespoke eCommerce site.

Following initial functionality evaluation it was agreed any off-the-shelf eCommerce platform would struggle to deliver the bespoke user journey required .

The site features the ability to search for tyres by car registration, match the best deals available for the customer’s vehicle and then book fitting at one of Just Tyres nationwide centres or approved fitters.

To deliver this Affinity designed and built a custom front and back end and integrated with the TyreSoft system – one of the automotive industries leading business management platforms.

Affinity is supporting Just Tyres with ongoing development and marketing services.

Bespoke eCommerce site for national tyre retailer

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